Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Traveling With a Toddler – 5 Tips to Keep You Sane!

Traveling can be taxing and difficult on its own, nonetheless, traveling with a toddler. In order to ensure a good, fun, and happy trip, here are a few helpful tips!

1. Bring A Special Bag

My daughter is currently obsessed with Dora and Diego. So in preparation for a recent trip, we purchased a Diego backpack for all of her toys. Not only was my daughter thrilled with the backpack, but she was also able to wear it while traveling, so freeing my hands for something else!

2. Pack Lots of Toys and Drawing Supplies

Being prepared is the key for pleasant travels. You can never have enough books, coloring books, crayons, stickers or toys for a toddler. To make sure that it's really special and new, start buying supplies in advance. That way there is extra excitation and eagerness to read a new book or use new crayons. A great place to find inexpensive and small items is the Dollar Store.

3. Bring the Favorites

A great tip I learned from a season mom is to start putting away favorite toys before a trip and then re-introduce while traveling. Not only are the kids excited to see the toy, but you already know they will happily play with it!

4. Do not Forget The Snacks

Food and drinks are always a necessity while traveling. Juice boxes and goldfish are an essential; however, bringing new items may also work. Try making trail mix and have two bags … one for the trip there and one for the way home. And be prepared, if you are flying, security may seize your opened containers. I found that they allowed my daughter's sippy cup with juice, but that might not be the case at all airports. Bottom line, have a "plan B" in place!

5. Maintaining A Schedule

Although you're on vacation, following your typical schedule and routine can be comforting to a toddler. If your child is use to taking a daily nap, do everything in your power to maintain that schedule. Otherwise, you could be vacationing with a cranky and unpleasant child … which is not relaxing or fun!

Traveling with a toddler can be lots of fun, but be sure to plan ahead. Be prepared and expect the unexpected! If you can roll with the punches, everyone is sure to have a great time!

Shortcuts to Get Out of Sandbox in Search Engine Optimization SEO

Are there any shortcuts in SEO? Does it really need to take more than 3 months to get out of Google sandbox for new domains? Still there are a lot people arguing if there is a Sandbox. The answer would depend on the definition of what 'sandbox' means. If a 'sandbox' means the un-favorable situation which a new website would rank for competitive keywords, then 'sandbox' really exists.

In my SEO experience, a new website would not rank very well in its first level keywords. How does Google decide what are the first level keywords in a website? Google has a very smart calculation for this. If the keyword phrases are in your title tap, and also in your headline or even in your bold text, you are almost guaranteed Google would find out what your first level keyword phrases are. If you have some valuable links, you would probably rank well in your second level keyword phrases, but not the keywords you most desire. About half month after your first PageRank update, your ranking of your first level keyword phrases would gradually increase. And about another half month, the true value of your ranking positions in all keyword phrases would show. This process would take about 4 months in total. That's right! 3 month to wait for the first PageRank update, another month for graduate rankings increase.

That comes to the question-is there any shortcut to the sandbox situation? Yes, many people have tried, and it works. Go to some auction sites and buy an old domain name, the older the better. You have to be very careful that this old domain you are buying is not a banned site. If the domain has a PageRank which would be safe to buy. If the content of this old domain was doing something near your new website topic would be even better. Then, you 301 redirect the old website to your new website. About 3 weeks later, you are ranking as if you are a trusted old website. If you wonder how to do the 301 redirect, you can search for '301 redirect code', people teach you all that.

3 weeks compare to 4 months in the Sandbox is an amazing deal. If you are still thinking 3 weeks is a little too long, then you may build your website directly in this old domain. The disadvantage is that the old domain name may not be your favor. And the existing backlinks of this old domain may somehow look strange to Google because of the un-relevant contents and anchor text of the link page. You may be thinking-is it that same if I '301 redirect' the old domain to your new website? The backlinks of the old domain is still not relevant. Would it harm my new website? No, because the action of '301 redirect' is made in the old domain. Your new website does not need to do anything with this action. Remember Google in its official page saying that never hurts you!

If you still worry, you might think in this way: imagine if there is a competitor who would like to pull you down from the ranking, then your competitor '301 redirect' a web page with illegal content to your website. Do you think you would really be pull down? If this '301 redirect' would anyhow harm you, a lot of sites would not exist in this moment. '301 redirect' should not harm you anyhow.

Software Industry – Employment Avenues

Software industries today have become backbone for any economy in the world. They produce huge revenue and employ large numbers of IT professionals all over the world. Technology has become very advanced and is widely spread. Therefore, software industries in India and world have gained huge momentum in the recent years. There are numbers of budding software industries mushrooming in the IT market among many IT mega companies. Boom in the software domain has led to numbers of software training institutes in Delhi and other parts of India which attend courses in software development and assist in job placements as well.

The computer training institutes in Delhi or outside run various software programs which open a gateway for you to apply in various software companies. You can also seek software (Engineering) degree from the well known Engineering college of India.

Professionals from prestigious Engineering colleges are being paid very well by the IT companies. Some of the brand names of the software companies are as follows – Infosys, TCS, HCL, Microsoft, Accenture, Cognizant, IBM etc. Just to name a few.

All these mega companies offer a great future prospect and highly remunerated salary to its employees. Software industry involves much of expenditure and that, requires right solutions, proper management and infrastructure and dedicated people. Today, outsourcing has become an important feature of most IT companies. They outsource their work in order to reduce their work at reasonable rates. Outsourcing provides employment to millions of individual world-wide and promotes the rapid growth of the software companies. Half of the big IT companies are dependent upon outsourcing for their revenue and growth.

You can opt for numbers of software courses to seek employment in a software company. Some of them are listed below;

C and C ++ programming – It is a basic software course and a must to get entry into software domain.

Advanced Diploma in Software Engineering (ADSE) – This course provides numerous inputs in all important areas of Networking. It ensures you are typically groomed to meet the challenges of software companies.

Core Java- This program helps to gain proficiency in the fundamental of Java Language.

MCAD.NET (Microsoft Certified Application Developer) – This program is designed to help developers to develop their skills necessary for implementing functional specifications and maintain Microsoft windows and Web applications.

MCDBA (the Microsoft Certified Database Administrator) – This program is intended for the individuals who implement and administrator Microsoft SQL Server Databases.

Indian software industries are thriving rapidly and they are offering software Engineers excellent opportunities of growth and promotions. These Software engineers also have the privilege to work in international projects and sites. The growth and promotion depend upon their qualifications, experience, job performance and attitude. The future of software professionals is very bright and promising

Today India is also considered a hub of IT world and technology after US. The metropolitan cities of India such Delhi, Pune, Hyderabad, Bangalore, Chennai are some of the major epicenter of software industries in India. A large number of the mega software companies from abroad have come down to these cities and invested millions in setting up their offices and business. Today, a large amount of Indian economy is dependent upon IT industry and any set-back in this industry could seriously hinder the development and functioning of the economy at a large scale.

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